Patricia G. Lange is an anthropologist and associate professor of critical studies (undergraduate program) and visual and critical studies (graduate program) at California College of the Arts. She is also the author of Kids on YouTube: Technical Identities and Digital Literacies. She produced and directed the ethnographic film Hey Watch This! Sharing the Self through Media and has been widely published in numerous journals.
An Anthropological Study of Video Sharing on YouTube
Patricia G. Lange is the 2020 recipient of the Franklyn S. Haiman Award for Distinguished Scholarship in Freedom of Expression from the National Communication Association, for her book Thanks for Watching: An Anthropological Study of Video Sharing on YouTube!
From the NCA:
Lange’s work highlights the value of self-expression and freedom of expression on the world’s largest video hosting site, You Tube. This 12-year participant-observation ethnography poignantly uncovers the journey of YouTubers as they negotiate their mediated sociality through the making and sharing of videos. The themes presented in this work include the establishment of a community of vloggers, who sought respite from the barriers and oversight of corporate media. The early users of the site harnessed the emancipatory potential of the digital sphere until the site was purchased itself and became yet another corporate entity with all of the requisite regulations, monetization and subscription policies along with content censorship, which serve as a threat to free speech on this social networking site platform.